YOUR AI RECOMMENDATION PLAYBOOK
AI is reshaping how customers discover and decide. Ranking is no longer enough—your brand must be understood, trusted, and recommended by AI at the right moment. Inside, you'll find a practical five-step framework to assess your AI visibility, identify opportunities, and build a repeatable AI-driven discovery program.
- Shift from optimizing for search results to optimizing for AI recommendations
- Audit whether AI understands, trusts, and chooses your brand in the right moments
- Map the decision stages where AI shapes the shortlist before a customer reaches your site
- Run AI Visibility optimization as a repeatable operating discipline, not a one-off campaign
Download the Playbook
Tell us a little about you and the playbook is yours—instant access.
How does your brand move from being visible in AI answers to being the one AI recommends?
Being included in an AI-generated answer is no longer the finish line. The real goal is to become the brand AI selects when it interprets the problem, compares alternatives, and recommends what to do next.
Most brands still measure visibility as a single number: do we appear? But AI answers vary by persona, decision stage, and prompt framing. A brand can be visible in one context and absent in another—mentioned but never chosen.
The shift from visibility to recommendation happens when your content, evidence, and context coverage align with how AI reasons.
Inside the Playbook
The new AI decision journey
See how AI influences discovery, evaluation, recommendation, and action.
A five-step operating model
Move beyond one-off GEO tactics toward a repeatable recommendation program.
A practical readiness scorecard
Identify where your current approach is strongest—and where to begin.
Measurement beyond visibility
Connect AI presence to recommendation quality and business outcomes.
A simple way to start
- 1
Read the five-step model once from beginning to end.
- 2
Complete the readiness scorecard with your team.
- 3
Start with the lowest-scoring step—not the easiest tactic.
This is only Vol. 01.
You’ll also receive future Egaki research, playbooks, benchmarks, and practical guidance on how brands can compete in AI-mediated decisions.
If the Playbook raises a question about your own brand, just reach out to us. We are looking forward to your feedback and comments.