For Product Teams

    Make better product decisions before you commit the roadmap

    Your customers are already asking ChatGPT, Claude, Gemini, and Perplexity which products fit their needs, how alternatives compare, and what they should choose.

    Egaki shows your product team what those customers are asking, which products AI is steering them toward, where your product is misunderstood, and what those users do once they reach you.

    Use that evidence to tell a real product gap from a positioning gap before you invest engineering time.

    Know whether the problem is the product or the story

    Not every missed recommendation needs a new feature.

    Sometimes customers are asking for something you already offer. They just are not finding it, understanding it, or seeing it associated with your product.

    Egaki shows you:

    • 01Which capabilities customers expect
    • 02Which strengths AI fails to associate with your product
    • 03Where competitors are perceived as stronger
    • 04Which use cases your product is missing from
    • 05Where positioning is creating the gap
    • 06Where the gap is likely to be real

    Start with the right diagnosis before something becomes a product requirement.

    Surface unmet demand earlier

    Customers often describe the job they need done before they know which product they want.

    Egaki captures those questions across AI discovery so your team can see recurring needs as they form.

    See:

    • Problems customers are trying to solve
    • Use cases gaining attention
    • Features and attributes they care about
    • Repeated objections
    • Needs current products do not satisfy
    • New areas worth validating

    Use those signals to decide where deeper research is warranted.

    See where competitors own the use case

    AI is already shaping which products make the consideration set.

    Egaki shows you where competitors consistently win and what is behind that advantage.

    See:

    • Which products are recommended instead of yours
    • Which use cases competitors are associated with
    • Which features and benefits AI highlights
    • Which sources reinforce that positioning
    • Where competitors have a genuine product advantage
    • Where they simply explain the value better

    Know whether the right response is product, positioning, documentation, or nothing at all.

    Prioritize by the customers that matter

    The same need can carry very different weight across segments.

    Egaki shows how product expectations change by:

    • Customer persona
    • Use case
    • Market
    • Language
    • Experience level
    • Purchase intent

    A requirement that matters deeply to one high-value audience may be irrelevant to another.

    Give your team the context to judge which signals deserve attention and which do not.

    Connect what customers ask with what they do next

    Most product analytics starts after the user arrives.

    Egaki gives you the context from before the visit too.

    See:

    1. 1What users were asking AI
    2. 2Which alternatives AI recommended
    3. 3Which platform sent them
    4. 4Where they landed
    5. 5Which products or capabilities they explored
    6. 6Where they dropped off
    7. 7Which journeys converted
    8. 8Which sessions contributed to revenue

    Now you can compare stated intent with actual behavior.

    If customers repeatedly ask for a capability you already have but never discover it, the issue may be positioning or navigation. If they find it and still fail to move forward, you have a different product problem.

    Put stronger evidence behind product decisions

    Engineering time is too expensive to spend on weak signals.

    Egaki gives product teams another source of evidence before they commit resources.

    Use it to identify:

    • Repeated unmet needs
    • Product gaps worth validating
    • Positioning gaps that do not require engineering
    • Use cases competitors are capturing
    • Market-specific requirements
    • Signals that are frequent but low-value

    Build where the evidence supports it.

    Fix the story when the product is already there.

    Most product intelligence misses the beginning of the journey

    Egaki connects three things product teams rarely see together:

    01

    What the customer asked

    The need, comparison, or use case they brought to AI.

    02

    What AI told them

    Which products were recommended and how those products were positioned.

    03

    What they did next

    Where they landed, what they explored, and whether they converted.

    That gives your team context before the visit and behavior after it.

    Built for teams responsible for product decisions

    Product Leaders

    See which market signals deserve resources and where the real product risk sits.

    Product Managers

    Validate needs with stronger context before turning them into requirements.

    Product Marketing Teams

    See where the product is misunderstood and where positioning needs to change.

    Growth Product Teams

    Connect discovery intent with behavior, conversion, and revenue.

    Research and Insights Teams

    Track recurring needs, audience differences, and emerging use cases across markets.

    Know what actually deserves to be built

    Some gaps need a better product.

    Others need a better explanation of the product you already have.

    Egaki shows you the difference.